Research
Hospitality Culture Research Center
Annual research since 2017, designed for comparability across years and across the major urban markets.
The Research Center is the evidence function of the Institute. It measures market value, consumption, pricing, experience and loyalty with instruments that stay stable year after year.
Corporate teams, foodservice companies, investors and institutions use this evidence to plan pricing, formats, locations and service standards.
On this page
Public research portfolio
Five products carry the public work of the Research Center.
Usage & Attitudes
How people choose venues, occasions and formats, tracked annually across the major urban markets.
Consumer Behaviour
Frequency, spend, price perception and loyalty patterns across restaurant, café and delivery channels.
Coffee Research
The coffee category in depth: rituals, formats, quality expectations and out-of-home behaviour.
Custom Research
Dedicated studies scoped around one company decision, with declared sampling and analysis plan.
HoReCa Census
Structural mapping of the hospitality operator base, by city, format and category.
Market signals
Four figures released for public citation.
- Food & Drinks market analysed
- RON 24.5 billion
- Consumers dining out less frequently than 12 months earlier
- 50%
- Perceived optimum restaurant meal price
- RON 99
- Consumers who prefer upfront communication about service delays
- 68%
Bucharest, Timișoara, Cluj-Napoca, Iași and Brașov
Source: HCI Research 2026
Corporate trust
Trusted by leading corporate and foodservice companies active across a significant share of the Romanian market.
Commercial pathways
Four ways to reach the evidence, matched to how your team works.
- Public executive summaries
- Paid research reports
- Corporate access
- Custom research
How the evidence holds
Formal research stays quantitative, repeats annually and remains comparable in time. Sampling, collection and indicator construction stay declared alongside every release.
Qualitative observation from roundtables, the Accelerator, Innovation Camp and Awards enriches interpretation and stays clearly labelled as observation.
Request a research brief
Describe the decision you face. The Research Center replies with the evidence available today and a scope for custom work.
Route: Hospitality Culture Research Center
Request a research brief
Describe the decision you face. The Research Center replies with the available evidence, the relevant products and a scope for custom work.
Reply within three working days.